Full Advertising and Marketing Campaign

Chefs of the Coast: Gulf Coast Culinary Weekend

Chefs of the Coast: Gulf Coast Culinary Weekend hired Farmhouse Marketing as the marketing partner for the 2011 Chefs of the Coast. As marketing partner, Farmhouse Marketing had to create a complete advertising campaign with event graphics, print advertising, television commercials, radio scripts, and outdoor advertising. Beyond these traditional methods of marketing, the Farmhouse also developed a social media presence for the event and created strategies that quickly increased the following of their online presence. The Chefs of the Coast also wanted a cookbook to commemorate the year's event and to sell during the event. The Farmhouse photographed all the recipes, designed the book, and found a publisher for it. The Farmhouse also came up with some creative methods to build the brand equity of the festival in their Chefs of the Coast Custom Cut-Out Kitchen Collection, a series of paper cut-outs of kitchen wares.